DirectorReynald Gresset

Reynald Gresset’s journey as a filmmaker began with his work as an operator for international news broadcasters, filming from Afghanistan to China and Lebanon, Africa to South America. These early experiences gave him great insight into the power of creative expression, shaping his sensibility as a storyteller and filmmaker.

His desire to constantly evolve as a director and master the craft of filmmaking prompted his transition into commercials. He has directed numerous successful commercial campaigns for brands such as Google, Honda, Lexus, Fiat, Heineken, Nissan, Facebook, Toyota, Ikea, among others, he has also helmed a huge Samsung content campaign featuring Rooney, Messi and Ronaldo. Each of these projects showcases his talent in moving fluidly between brands, genres and narrative styles.